Daniel Defense Tells Academy To Stick It Where The Sun Don’t Shine!

Written by Outdoor Beasts Staff on June 17, 2016

 

We stand with Daniel Defense!

Do you?

Daniel Defense

Daniel Defense Terminates Relationship with Academy Sports

Black Creek, GA- June 16, 2016. Daniel Defense—engineer and manufacture of the world’s finest firearms, precision rail systems, and accessories— Has announced it will no longer sell firearms to Academy Sports due to their decision to remove MSR’s from their website and in-store displays.

Letter to all Daniel Defense Distributors:

“As you know we take our partnership with our stocking retailers very seriously. We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays. Academy Sports has communicated that they intend to continue to sell the MSR category of firearms without displaying or advertising them publicly. As a prominent MSR brand, Daniel Defense cannot support decisions that are completely contrary to the values of our company and industry. Therefore, as of today, June 16th, I request that you place Academy Sports on a Do Not Sell list for all Daniel Defense products and terminate any shipments to their stores or distribution centers. It is unfortunate that we have to make this decision, but it is clearly the right thing to do for our brand, our industry and our constitutional right. Thank you for your support.”

Bill Robinson, VP of Sales

“Academy’s decision clearly segregates firearms by their appearance, which sends a dangerous message to our politicians that it’s acceptable to do so. We as an industry must stand and fight, together.”

Marty Daniel, President and CEO

 

Join the conversation!

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.