I can formally scratch Land Rover off my list now.
For decades Landrover has been an extremely popular vehicle with wildlife conservation agencies, hunters and PH’s in Africa. These organizations and people are therefore an important target group for the company. In some countries Landrover dealers organize special events for hunters or offer vehicles that are specially equipped for hunting.
Interesting enough the Landrover Company has selected the “Born Free Foundation”, a pronounced British anti-hunting NGO as its “primary global conservation partner”. According to the company’s website “Landrover is committed to provide the Foundation with practical help by supplying vehicles as well as financial backing for the next five years, reflecting its integrated approach to building global sustainability.” Another animal rights’ campaigner, the “Environmental Investigation Agency”, which concentrates on undercover work against real and perceived wildlife crime and wildlife use, is also privileged to traverse London in a posh Range Rover Evoque.
Like most animal welfare groups, Born Free does only limited practical conservation work. It concentrates on animal welfare activities and also lobbies for its welfare objectives including denouncing hunting. In its own words the Foundation “fights to end this glorified ‘sport’”.
As an example for its animal welfare work six landrovers from the UK were used to transport a circus lion from a resort in Belgium to Schiphol airport. The poor animal was flown to Lusaka and then driven 800 kilometers by an escort of a landrover fleet led by a silver Discovery to Lilongwe in Malawi. There it is living now, again behind fences in a kind of zoo.
Read more: African Indaba